Digital publishing has benefits beyond the classroom as well. Building stakeholder engagement by reaching students, alumni, staff, team fans and potential applicants via digital publications is one of the top business drivers, according to the IDC study.
The University of Dayton’s viewbook app, for example, provides potential undergraduate students with an inside look at the university.
Applicants can download the free app to access information about Dayton’s philosophy, academic programs, student life, service opportunities, and outcomes – as well as a series of interactive extras that provide unique access to every aspect of the school’s experience. And through built-in analytics, the University of Dayton learned that potential students from 20 different countries viewed the app within just three weeks of its launch.
Schools are also realizing substantial cost savings by utilizing digital publishing as part of their mobile marketing strategies. Large universities, for example, often are medium-sized publishing houses.
They produce alumni magazines, viewbooks, visitor guides, fundraising materials, annual reports, sports media guides, president’s reports, and research magazines. IDC learned that big universities can easily spend $10 million a year on printing and shipping of these publications. With many schools facing budget constraints, a digital publishing strategy can help cover the gaps budget cuts create.
The UCLA Anderson School of Management, for example, reduced costs by 30 percent moving its alumni magazine from print to digital. The school has been fostering business leadership and entrepreneurship for more than 75 years and wanted the digital edition of its alumni magazine, Assets, to reflect their focus on innovation.
With DPS, the business school created Assets Digital, an interactive set of experiences filled with rich media and real-time features, available as an app for the iPad. The digital edition offered the potential to expand readership from approximately 35,000 registered alumni to millions of tablet owners interested in the latest developments in business, news and the UCLA Anderson culture.
The digital edition saves on paper, printing and mailing, and supports the university’s overall sustainability efforts.
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