Expertise

Google’s preference for individuals with expertise in specific fields is the least important of the five attributes because under the right circumstances, candidates possessing the aforementioned traits can theoretically develop the same expertise.

“I’ve seen this 100 times before; here’s what you do,” says Bock. “Most of the time the nonexpert will come up with the same answer because most of the time it’s not that hard.” While there is the risk for the occasional error with nonexperts, there is also the reward for creating an environment which nurtures creativity.

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