LinkedIn becoming a marketing tool for colleges

Univeristy Pages highlight the top industries and companies in which alumni work, as well as general information about the school including its history and demographic information. Universities can also include a prominent alumni figures section, images, and videos.

“Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world,” Christina Allen, LinkedIn’s director of product management, wrote in an August blog post. “If harnessed, these insights could provide incredible value for students – helping them explore possible futures and build a support network to help them succeed on campus and beyond.”

Jaccii Barmer is an editorial intern at eCampus News.