These forms of data are collectively known as unstructured data. Each person today is potentially a walking data generator. That’s, however, data that is not organized in a database. The structured databases that stores most corporate information are not well suited for storing and processing big data.
At the same time, elements of computing such as storage, memory, processing and bandwidth are becoming cheaper, making it more economical for companies to conduct expensive data-intensive approaches to analyzing information. Big data may be unstructured and unwieldy, but there’s an enormous amount of vital signals among the “noise” that accompanies it. The value is just waiting to be mined.
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