Big data the target of Fayetteville-based DataRank

Throughout the cyber world, millions of people are talking online, the City Wire reports. Talking about what they had for dinner, where they went shopping and what they think about the experience. That creates a treasure trove of information that companies can use to determine what people are saying about them. But the problem is, there’s so much information out there that it’s difficult to harness, store, process and analyze. DataRank, a 26-month old Fayetteville-based company, helps consumer companies mine and sort through this data to better understand their online reputation. What’s more, DataRank helps the companies best prioritize the information for decision making processes.

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