Throughout the cyber world, millions of people are talking online, the City Wire reports. Talking about what they had for dinner, where they went shopping and what they think about the experience. That creates a treasure trove of information that companies can use to determine what people are saying about them. But the problem is, there’s so much information out there that it’s difficult to harness, store, process and analyze. DataRank, a 26-month old Fayetteville-based company, helps consumer companies mine and sort through this data to better understand their online reputation. What’s more, DataRank helps the companies best prioritize the information for decision making processes.

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About the Author:

Jake New

Jake New studied journalism at Indiana University, where he was editor-in-chief of the campus newspaper, the Indiana Daily Student. At the IDS, Jake covered the IU administration, minority student issues, and state education policy. After a brief stint at the Bloomington Herald-Times covering IU, crime, and local politics, Jake interned at the Chronicle of Higher Education in Washington D.C, writing about online learning, open-access policies, academic publishing, and ed-tech startups. Jake joined eCampus News as an assistant editor in May 2013, where he continues to cover technology and higher education. His days often begin with a cup of coffee and the sinking feeling that another MOOC story is just around the corner. Follow Jake via Twitter: @eSN_Jake