New research platform lets surveys go mobile


The platform lets that same survey be downloaded to a device and then filled out offline. Professors doing research in remote villages where there is not internet connection can use the same survey there as they are using where online access is possible.

It also optimizes the design and functions of the surveys to fit best with whatever mobile device the respondent is using.

As online surveys have traditionally been designed for desktop internet browsers, Pinkal said, they’re often frustrating to fill out on mobile devices which can differ in screen size and interface.

Qualtrics Mobile’s ability to recognize disparate devices can be used to produce data as well as collect it, targeting specific devices and segmenting the research by type of device.

This allows researchers to compare data between different types of users.

“Across the U.S, there’s almost ubiquity in smart phone adoption among universities, so obviously being able to target students on mobile devices is absolutely critical,” Pinkal said.

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