How social media has transformed college football recruiting

Clifton Garrett is one of the nation’s top prospects in the 2014 recruiting class, Bleacher Report reports. He’s also an enthusiastic and savvy Twitter user, having Tweeted more than 16,000 times. In that way, he’s a typical Generation Y college football recruit.   When today’s college football coaches and administrators were growing up, teenagers had to keep journals to record the daily happenings in their lives. Millennial recruits are now doing the same, only in 140-character bursts on their very public Twitter and Facebook accounts. It’s a whole new world. “Social media, on some levels, has turned into their diary,” said Kevin DeShazo, the founder of Fieldhouse Media, which specializes in training student-athletes in such skills. “It is their place to go vent, without realizing just how public that forum is.”

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