The social networking website LinkedIn, which has been connecting professionals and employers for more than a decade, is turning its attention to connecting two new groups: high school students and universities.
LinkedIn is launching University Pages, college-specific pages on the site that feature updates, notable alumni, and statistics about what fields graduates migrate toward. And, beginning in September, LinkedIn is lowering its age requirement to accommodate younger teenagers.
The changes mean high school students can use LinkedIn to find and connect with colleges in the way that professionals use it to find and connect with employers.
“Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world,” Christina Allen, LinkedIn’s director of product management, wrote in a blog post. “If harnessed, these insights could provide incredible value for students – helping them explore possible futures and build a support network to help them succeed on campus and beyond.”
There are 200 universities with LinkedIn pages so far, including New York University, University of Michigan, and Indiana University. Thousands of other institutions will gain access to University Pages over the next few weeks, Allen said.
See Page 2 for how LinkedIn’s new policies compare to the social media giant Facebook.