Prospective college students can spend hours on a road trip or combing different websites to learn about schools, but a newer, faster option has emerged, U.S. News and World Report reports. Colleges and prospective students are hopping on the social video bandwagon to catch each other’s attention. Students can get a glimpse of an Oregon State University fashion show, a business school reunion at Stanford University or statues at Xavier University through Vine. Since Vine launched in January, at least 36 colleges have started using it, according to a June article from EdTech Magazine. “We thought it’s something we should jump on,” says Colin Huber, a writer and social media coordinator for Oregon State University. The school posted its first Vine video in February.

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About the Author:

Jake New

Jake New studied journalism at Indiana University, where he was editor-in-chief of the campus newspaper, the Indiana Daily Student. At the IDS, Jake covered the IU administration, minority student issues, and state education policy. After a brief stint at the Bloomington Herald-Times covering IU, crime, and local politics, Jake interned at the Chronicle of Higher Education in Washington D.C, writing about online learning, open-access policies, academic publishing, and ed-tech startups. Jake joined eCampus News as an assistant editor in May 2013, where he continues to cover technology and higher education. His days often begin with a cup of coffee and the sinking feeling that another MOOC story is just around the corner. Follow Jake via Twitter: @eSN_Jake