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NYU’s social media evolution

When Nick Jensen attended New York University – he graduated in 2011 – he was frustrated with the university’s lack of social media presence, SocialTimes reports. After speaking up to the right people at the right time, he was hired to serve as marketing/communications/social tech manager of a new office in the Office of Student Life dubbed “HashtagNYU,”which was launched in the winter of 2012. In fact, according to Jensen, there are many social media connections to NYU. For example, a co-founder of Twitter (Jack Dorsey) went to NYU; the founder of Foursquare (Dennis Crowley) attended NYU; and touch-screen technology was invented at NYU. HashtagNYU consists of three full-time employees – including Jensen – and 15 student interns. They crank out social media content for nine social media platforms…

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