Virtual classrooms and MOOCs (massive open online courses) are growing rapidly, but students still prefer face-to-face interaction, USA Today reports. Despite the rapid growth of online learning, many college students say they still prefer the traditional classroom setting. According to results of a new national research study, 78% of more than 1,000 students surveyed still believe it is easier to learn in a classroom. But as the cost of a college education steadily rises, some experts say the data suggest virtual campuses are likely to grow — largely because they need to. “Five years ago we would not even be having this conversation,” says Dan Schawbel, founder of consulting firm Millennial Branding, which conducted the survey in partnership with Internships.com.