Attendee Discussions to Focus on New Ways to Engage Prospects, Elevate Brand Awareness, Create Efficiencies and Maximize Budgets

Salt Lake City, UT and Orlando, FL – June 5, 2013 – Datamark, the leader in data-driven enrollment marketing, is featuring its recently launched line-up of innovative solutions at the 2013 APSCU Annual Convention, which kicks off today in Orlando, FL. Datamark will be demonstrating its Print Store, which delivers on-demand printing and mailing services, as well as its NoahIQ integration, which enables schools to communicate in real-time with prospects and students via live video, audio and text.

Datamark is also leading two insightful breakout sessions. The first will feature tips and technologies to help education marketers be more efficient and the second will share recent findings from a study that examined the decision-to-enroll thought process.

“There are so many exciting things going on in our space – new technologies, new partnerships and new solutions that are helping institutions change the way they market and operate,” said Tom Dearden, CEO of Datamark. “We are excited to be at APSCU where we can share our passion for delivering results and cutting edge solutions that improve the way schools find and engage with prospective students.”

Among the leading trends in the space right now, Datamark will be discussing the shift towards digital media as a means to increase direct website traffic and track how prospects interact with brands. Through SEO, PPC search, display and attribution, schools can more efficiently and effectively reach prospects and drive enrollments.

Datamark is hosting regular demonstrations in its booth #921. Attendees will learn how they can use Datamark’s Print Store to simplify one-off, customizable print requests and cost-effectively market to students. Attendees will also learn how they can increase admissions success through Datamark’s newest integration with NoahIQ, helping them establish an immediate face-to-face connection with prospects the moment they express interest, and likely before competing schools have a chance to do so.

Additionally, Joel Borgmeier, Vice President of Business Intelligence at Datamark, and Joeri Weyenberg, Vice President of Marketing and Student Acquisition at Kaplan University, will lead “What Motivates Prospective Students? Examining the Decision-to-Enroll Process” on Friday, June 7th at 10:00 a.m. Datamark’s Vice President of Marketing and Solutions, Steve Winchester, is also teaming up with Martin Lind, Director of the Education Vertical at Leads360, and Jeff Greenfield, COO and co-founder at C3 Metrics, to present “New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money” on Thursday, June 6th at 3:45 p.m.

Attendees can also stop by Datamark’s booth at any time throughout the three day event and pick up their free “Data Head” baseball caps. Attendees spotted throughout the convention hall sporting the apparel will be eligible for a chance to win gift cards.

About Datamark
Since 1987, Datamark ( has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.

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