Colleges and Universities Look to Loyalty Software Program to Help Drive Student Engagement

NORTHFIELD, NJ – April 10, 2013 – Colleges and Universities are turning to Preferred Market Solutions, LLC, creator’s of the Preferred Patron™ Loyalty Software Program (, to help foster a stronger bond between both students, and fans alike, for attending various on and off campus events. “With Colleges and Universities, we are seeing a shift from the traditional use of loyalty programs for retail objectives to one that is more dynamic and far reaching”, says Brett Perlman, Managing Member and Chief Marketing Officer of Preferred Market Solutions, LLC. “Having a loyalty software program that is easy for the academic institutions to implement, while being flexible enough to meet their specific needs, is essential and with Preferred Patron™ we have incorporated those capabilities into our loyalty software program”, says Brett. A good example would be our ability to drive a self-managed kiosk, for fast event check-in, or our automated email manager to help keep program participants informed of their participation credit balances and upcoming events.

One of the more recent Colleges that have turned to us is Hiram College, located in Ohio. When Hiram College was looking for an exciting way to drive and monitor their student engagement across campus, they chose Preferred Patron™. “After our research and conversations with other users of Preferred Patron™, our choice to go with this company was simple, says Allison Monroe, Administrative Assistant for the Center of Student Engagement at Hiram College. “We have had great success in our program by intentionally focusing our campus’s viewpoint on engagement. We have bridged our co-curricular activities with our student organizations, athletics, academics, and much more”, says Allison.
Like Hiram College, the University of Vermont Athletic Department was looking for a software solution that would allow fans to collect points for attending games, thereby rewarding them for supporting their teams. “The Preferred Patron™ loyalty software program provided a solution that was easy to use for both fans and our staff”, says Erica Hunt, Marketing and Promotions Coordinator at the University of Vermont Athletics. “Their staff has continued to recognize the changes in new technology and work to evolve their product and services”, says Erica.

The Preferred Patron™ Loyalty Software Program is naturally suited to meet several needs being experienced by these and other Academic Institutions. Not only is Preferred Patron™ capable of driving student engagement at school events, but in addition, through the use of the built-in Spending Account functionality, these institutions have a simple way to provide students with Spending Accounts tied to their school loyalty card. For example, Universities may choose to manage meal plans for their on-campus students as well as leverage these loyalty cards for spending at on-campus book stores and convenience stores.

Working hand and hand with each school is an integral part of the process when it comes to defining each schools specific needs and setting up their loyalty program. Having a loyalty program that is flexible by design and then implementing the right solution is a clear advantage when choosing Preferred Patron™. “In the end, we take great pride in the accomplishments and success we have experienced with the various academic intuitions that have turned to us over the years”, says Brett.

Founded in 2004, Preferred Market Solutions is a leading provider of Loyalty Software Programs and Rewards Software Programs. The company offers cutting-edge customer retention and loyalty software tools to loyalty resellers and clients world-wide. Industries served include college & university, retail hospitality & hotel, restaurant, automotive, healthcare, café, resort, golf and country club, salon & spa, gas station & car wash, health & fitness and entertainment. To find out more about Preferred Market Solutions Loyalty Software Program and Rewards Software Program and Services, please call 1-800-531-1108 or visit

You can find additional information about the Preferred Patron™ Loyalty Software Program and Rewards Software Program and view screen shots by visiting our web site or calling (800) 531-1108 ext. 1
Read more about Preferred Patron™ Online Rewards Program Software

Interview Contact:
Brett Perlman, Preferred Market Solutions, LLC
Telephone: (800)531-1108 ext. 1
Preferred Market Solutions, LLC
PO Box 692
Northfield, NJ 08225
(800)531-1108 ext. 1