It’s no secret that the cost of college has been on a steady rise over the last decade and is easily outpacing inflation, but now some schools are starting to fight back against the tuition sticker shock to entice students, Fox Business reports. More than ever, families are putting the cost of college under a microscope, says Mark Kantrowitz, publisher of FinAid.org. And with good reason: As college costs continue to climb while the economy remains sluggish, and with student debt topping $1 trillion for the first time ever in 2012, cost has become priority No.1 when picking a school. Kantrowitz, who also authored Secrets to Winning a Scholarship, says generally when the net price difference between two schools is less than $1,000, the student will attend the school that is perceived to be more esteemed. When the difference is more than $5,000 per year, they almost always choose the lower cost school because that difference multiplied by four years can mean paying at least $20,000 more…

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