Higher Ed Firm TargetX Opens Its 2013 CRM Users Conference to Prospective Clients

CONSHOHOCKEN, Pa. — TargetX, one of the leading providers of Enterprise CRM technology to colleges and universities, has announced its 2013 users conference. The “CRM Summit” will feature client-led sessions and other opportunities for attendees to share experiences and best-practice advice for building relationships with students, alumni, potential donors and other key constituencies.

The conference will be held in Philadelphia on July 11 and 12 and will be open to colleges considering the purchase of TargetX’s CRM system, as well as current clients.

“We believe that prospective clients will get nearly as much from the sessions and networking as the clients who are actually using the tool,” said TargetX CEO Brian Wm. Niles. “We place such an emphasis on CRM best practices, effective use of electronic communication and other fundamentals of good relationship-building, that every attendee will benefit, regardless of their level of experience with the TargetX CRM.”

“Our users conference is unique,” Niles added, “because it includes a ton of practical information that goes beyond TargetX products or services. We spend nearly as much time talking about industry trends and best practices as we do about the tools.”

The conference will bring together admissions and advancement professionals and information technology staffs from colleges around the country to learn how to make better use of the company’s products and services and to share their successes and challenges with colleagues.

TargetX offers both technology tools and consulting services to help colleges build relationships with their most important constituencies. Its flagship product is the first CRM built expressly for higher education on the development platform of Salesforce.com, the worldwide leader in CRM and a pioneer in cloud computing.

Among the strengths of TargetX’s cloud-based CRM is built-in electronic communication, including the leading email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application for student recruiting.

Clients planning to attend the CRM Summit are invited to submit a presentation proposal. To learn more, visit www.targetx.com/CRMsummitproposals

Prospective clients interested in attending should contact Annemarie Nagle, who is coordinating the Summit, at 877.715.7474, ext. 122. For more information on the conference, visit www.targetx.com/CRMsummit2013

About TargetX

TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company’s Enterprise CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

To learn more, visit www.targetx.com