On-demand video enriches student, faculty engagement


“Those three slides that you’re editing from semester to semester are engaging to students—like if a slide is based on a [class] discussion,” said Palson. “Students know that their input is meaningful.”

Brainshark offers colleges other benefits aside from accessible video editing tools.

“When you create that presentation, you create it once and get a link and can put that link on a portal, social media, or school website,” said Andy Zimmerman, chief marketing officer at Brainshark.

“The URL lives on,” said Palson. “Maybe I’m making one or two changes for the spring semester. I just have to log into Brainshark and edit the slide, hit save again, and I don’t have to touch that URL, it’s automatically updated. From a production standpoint, that has helped our faculty and production staff [tremendously].”

Brainshark is able to detect what type of device is clicking the link, and the content is reconfigured to become accessible to that device.

“The tracking allows the sender of that content to get deep analytics and insight into how the audience is consuming that content,” said Zimmerman.

Brainshark comes equipped with analytics tools that allow video creators to observe who is watching their videos, how long they are watching them, what parts the viewers may have skipped over, and examine whether or not viewers chose to replay videos at a later date.

“One of the reasons [Brainshark] is very popular is its ease of use,” said Zimmerman. “We really pride ourselves in having a solution that allows the average person—student, faculty member, anyone with some basic computer expertise—to upload content like PowerPoint and add their voice and marry it together with the content to create a video that’ll play online and play on any device.”

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Zimmerman said that students and other video viewers appreciate Brainshark’s interactive features.

(Next page: How Brainshark has helped Babson improve its blended learning initiatives)