Niche-based digital marketing attracts nontraditional students

[caption id="attachment_52461" align="alignleft" width="215"] Targeted digital marketing has proven effective in attracting nontraditional students to Mount Olive College.[/caption]

To improve enrollment, officials at Mount Olive College in Mount Olive, N.C., knew they needed to understand their own student population better, and identify the types of students they should target in the future.

To do this, the college enlisted the help of ed-tech company 
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