TargetX Adds to the Growing List of Colleges that Rely on Its CRM for Student Recruitment

CONSHOHOCKEN, Pa. — Higher education company TargetX has announced the addition of six schools that will use its cloud-based CRM system to improve the effectiveness and efficiency of their student recruitment and enrollment management.

Among the latest institutions to select TargetX’s “Recruitment CRM” are:

– Auburn University at Montgomery, in Alabama
– Birmingham-Southern College, also in Alabama
– College of Charleston, in South Carolina
– Concordia University – Portland, in Oregon
– Ferris State University, in Big Rapids, Michigan
– Pepperdine University, in Malibu, California

The Recruitment CRM is a groundbreaking Customer Relationship Management system that helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Among its strengths is built-in electronic communication, including the leading email broadcasting tool in higher education marketing. It is also fully integrated with a powerful event manager and online application.

TargetX designed the system in 2008 on the proven platform of, the worldwide leader in on-demand CRM and a pioneer in cloud computing. The result is a cloud-based system that is the most powerful, mobile and customizable recruiting tool in higher education.

Building on its success with recruitment, TargetX recently announced that it was expanding into the advancement and student-retention areas with two new CRM tools in the cloud. The introduction of “Advancement CRM” and “Retention CRM” means colleges can now take advantage of shared systems across the campus, becoming more efficient and cost-effective in their efforts to build relationships with key audiences.

“It’s exciting to see how many colleges are embracing change and opting for a cloud-based recruiting solution like TargetX’s CRM,” said the company’s CEO, Brian Wm. Niles. “It bodes well for our new student-retention and advancement tools since IT departments are looking for products that greatly improve efficiency, reduce costs and can be expanded across campus. And that’s what they can look forward to with our new Enterprise CRM.”

About TargetX

TargetX is a unique higher education company that offers both technology tools and consulting services to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. Founded in 1998 on the belief that colleges need to change the way they communicate with prospects and their families, TargetX has been a leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.

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About Salesforce

With over 100,000 customers, is the world’s leading cloud computing company and is pioneering the shift to the “social enterprise,” which encourages organizations to embrace the social web and use it to connect with customers and prospects. TargetX chose to build its flagship CRM products on the platform that powers the Salesforce CRM tool. Users can add to the capabilities of their TargetX system through more than a thousand add-on products via the Salesforce AppExchange.

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