Content-rights flap muddies debut of Google’s cloud storage

Google responded to internet chatter after the release of Google Drive.

Google is already facing spasms of suspicion and confusion as it tries to persuade educators, students, and others to entrust their personal documents, photos, and other digital content to the company’s new online storage service.

That became apparent shortly after the April 24 release of the long-awaited Google Drive service.

Before the day was over, technology blogs and Twitter users were picking apart a legal clause that made it sound as if all the users’ content stored in Google Drive automatically would become the intellectual property of Google Inc.

That could have meant authors writing their next novels, students working on class projects, and employees collaborating on spreadsheets with confidential data would find all that suddenly belonging to Google.

As it turns out, the worries probably are unfounded.

The language is actually standard legalese to give Google the licensing rights that it needs to deliver on the services that users request.

The way that Google keeps documents in its data centers requires the company to obtain a license to “host, store, [and] reproduce” the files. When a co-worker needs to read a document in a different language or even make minor revisions, Google needs the rights for “translations, adaptations, or other changes.”

Even the everyday occurrences such as someone watching a video or pulling up a text file at an internet cafe requires Google to retain permission to “publicly perform” or “publicly display” such content.

That doesn’t mean Google will take a screenwriter’s work in progress and produce a movie off it, even though the legal language might make it seem as if Google could.

“Our terms of service enable us to give you the services you want—so if you decide to share a document with someone, or open it on a different device, you can,” Google said in an April 25 statement.

The hubbub still might do some good by prodding more people to read the rules governing internet services such as Google Drive more carefully before signing up, said Corynne McSherry, an attorney specializing in intellectual property for the Electronic Frontier Foundation, a digital-rights group in San Francisco.

She said she also hopes the publicity causes more people to ponder other potential pitfalls, such as privacy abuses and security breaches, before deciding to keep their digital content in a storage locker at Google Drive or similar services.

As the owner of the internet’s dominant search engine, Google has faced increasing scrutiny over the trove of data it gathers about web surfers and how it uses the information to tether ads to people’s personal tastes and hobbies.

Even discerning readers of the legal disclosures known as “terms of service” can still be flummoxed by some of the turbid language.

That seems to have contributed to the misperceptions about Google’s designs on the content that will be kept in its storage service.