Common Sense Media CEO James Steyer issued a statement calling Google’s new privacy announcement “frustrating and a little frightening.”

“Even if the company believes that tracking users across all platforms improves [its] services, consumers should still have the option to opt out—especially the kids and teens who are avid users of YouTube, Gmail, and Google Search,” Steyer said. “Indeed, the industry standard should be ‘opt in,’ so that we can protect our privacy as we see fit. Unfortunately, if Google users really care about online privacy, it looks like their only option is to move to Europe.”

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