Kaplan University: Preying on ‘pain’ and ‘fears’ of low-income students is not ‘remotely deceptive’


“Boiler room” sales tactics at some for-profit colleges have attracted unprecedented government and law enforcement scrutiny over the past two years, the Huffington Post reports. But at Kaplan University, owned by the Washington Post Co., marketing techniques such as preying on the “pain” and “fears” of low-income students should come as no surprise, according to the company’s lawyers. There was “nothing remotely deceptive” about the flyers guiding Kaplan recruiters, according to the Washington Post Co.’s defense against a recently dismissed shareholder lawsuit that claimed the company had fraudulent business practices…

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