Pearson, Knewton team up to personalize college

Higher education is in dire need of a customer retention program. Close to half of all college students never finish the school they started, Forbes reports. A quarter of them don’t return to the same school after freshman year. Taxpayers and legislatures have gotten so frustrated that close to a dozen states have scrapped or are thinking about scrapping traditional reimbursement based on number of students enrolled and switching to
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