Each fall, the recruiting season seems to be the same process for colleges and universities: Send recruitment mailers to prospective students who signed up online or at college fairs to receive information and wait for them to arrive on campus for the standard tour and Q&A session, U.S. News reports. While discussions about rejuvenating the recruitment strategy presumably take place in admissions offices annually, the threat of declining applications due to a new campaign that flops may be serving as a roadblock to innovation. Still, there are some colleges and universities that are breathing new life into the recruiting process in order to supplement–or buck–the traditions. Here are five examples of schools using social media and technology to connect with prospective college students…