For example, Saint Leo University inserted a QR code on marketing documents that leads the user to the online application link so he or she could apply to our school on the spot. In this QR code, I used a more colorful Saint Leo logo to grab the attention of the viewer.

“We utilize QR codes in our marketing to establish another level of engagement with both future and current students. It connects individuals with mobile access to the information they seek instantly,” Austin said. “By providing specialized content on mobile friendly landing pages we can directly link visitors to what they want to learn more about. This innovative process is designed to promote interaction, increase response rate, and attract new visitors to Saint Leo University.”

The university made news last month when our Division of Student Services used a QR code on a T-Shirt that said, “Scan me for a Good Time.”

When someone scans the shirt it leads back to the events calendar for the University. This helps a number of students be aware of campus events and activities.

Campus officials are busy thinking of more ways to use the QR code to attract students to activities on campus. One of the great things about QR codes is we can set up the code to go to a website, video, picture, or just about anything on the internet – the options are limitless.

We are creating a QR code game for everyone on campus to play and learn more about the university.

There will be a QR code at five locations that lead to another QR code that is hidden on campus. When scanned, the QR code leads the individual to proceed to my office.

When they arrive at my office and “like” the official Saint Leo University Facebook page, the individual will receive a prize. We will present every fifth person, up to a hundred people, with the prize–a $20 student bookstore gift card.


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