The rise of QR codes in higher education

One of St. Leo's QR codes brings students to the school's online application page.

Have you ever found yourself wanting to write down a phone number or website but without a pen or pencil? If you have not, you’re among the lucky ones. Saint Leo University, located north of Tampa, has used Quick Response (QR) codes to assist those of us who aren’t armed with a pen, and want information on the fly.

The QR code is a square composed of black modules on a white background with encoded information that can be scanned by web-connected smart phones. QR code technology has gained traction on campuses of every size over the past year as a way to connect students – and perspective students – with relevant information immediately.

You can find many QR code generator websites, but I wanted something a little more personal.  I designed our campus’s QR codes to grab the attention of Saint Leo students.

Read more about QR codes in higher education…

QR codes welcoming freshmen to campus

Quick Response codes catching on in higher education

When the QR code is scanned it takes you to the Official Saint Leo University Facebook page. This has helped the university not only increase the number of “likes” on our Facebook page, but also provides increased exposure around campus and around the world.

We created the code with a tracking function so we can see how many times it’s scanned, helping us understand which QR codes are the most effective among students.

I have worked with Ed Austin, St. Leo’s associate vice president of marketing, to create QR codes for printed advertisements and other marketing documents so students can quickly and conveniently get more information and even apply right there on the spot.

eCampus News Staff