The masters of social media in higher education


Klout, a website that tracks the popularity of tweets, released its top 10 college rankings in January, unveiling scores for each college or university based on how often a Twitter message is re-tweeted, the school’s number of followers, and how the school’s tweets are used by influential people in higher education.

Stanford University finished with a top score of 70, followed by three schools that scored 64 in Klout’s ranking: Harvard University, Syracuse University, and the University of Wisconsin-Madison campus.

Klout’s amplification score indicates the likelihood that a Twitter user’s content will “be acted upon”—retweeted, for example. Stanford’s amplification score is 45, slightly below Harvard’s score of 47.

Near the bottom of the top 10, Marquette’s amplification score is 34.