Chegg moves beyond textbook rentals

The launching of Chegg’s redesign coincided with students returning to school for the fall 2011 semester, and the new website has gotten positive feedback, Pontarolo said. She stressed that Chegg “revolutionized [its] site through student feedback” and will continue to incorporate changes suggested by users.

“What I really want to stress is that 12 months ago we were just doing textbook rentals,” Pontarolo said. “Now we’re moving into the social education platform and making the experience more personalized.”