“It’s shiny and new and it’s from Google, so folks who to do this all day long love this kind of stuff,” said Rodriguez from the University of Richmond.

Not having to register for an entirely new social media site—creating a username and password, setting up security preferences—will prompt many students with Gmail accounts to at least give Google Plus a chance, Wecker said.

“One of the major selling points of Plus, at least for those of us addicted to Gmail, is its seamless and non-invasive integration into your eMail box,” he said. “In a time where many of us are juggling many different accounts with different logins, Plus looks like it can unify some of those platforms, and I expect students and educators to benefit from that as well.”

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