The steep drop came after a decade that saw college fundraising rise by about 4 percent annually.

CAE’s report showed that even the largest institutions were not immune to the economic slump that started in fall 2008–the 20 top-fundraising universities in 2009 brought in $7.3 billion, or about $1.1 billion less than in 2008.

Forbes said the IU alumni site is not solely about fundraising.  Rather, the goal of the site is to inspire the kind of deep connection that leads to more giving and volunteering.

“For us, it’s more than a pretty page,” Forbes said. “It’s a tool designed to connect people to each other and their alma mater.”


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