Some colleges and universities are even using digital signage to generate income.
By selling advertising space on their displays to companies with products or services that are relevant to their students, they can they can increase their digital signage ROI. This also benefits local retailers and restaurants because their messages will be viewed by thousands of students, faculty, and staff
Regardless of the applications deployed, your digital signage solution should be able to double as an emergency messaging system to relay information about evacuation routes and safe areas in real time.
Jeff Hastings is CEO of BrightSign, a California-based company specializing in digital signage.