Facebook app digitizes ‘nostalgic content’ for college alumni

Before alumni enter their alma mater’s U For Life Facebook site, the application makes the visitor aware that personal information listed on their Facebook profile page might be inserted into the school’s directory records.

“We want them to know what’s happening with their information,” White said.

U For Life is the latest technology developed specifically for alumni relations.

Oregon State University in February unveiled its Building Community Initiative, a computer program designed to “assesses the affinity and connection” between alumni donors and their college or university.

The fundraising tool examines four factors to determine a potential donor’s feelings toward their college and assigns a score that could help campus decision makers decide who to target during fundraising campaigns.

Charitable giving to colleges dipped to never-before-seen lows in 2009, according to a report from the Council for Aid to Education (CAE), an organization that tracks educational donations nationwide.

Contributions to colleges and universities fell by 11.9 percent in 2009, according to CAE, with alumni giving dropping sharply.

Alumni fundraising participation dipped from 10 percent in 2009 to 9.8 percent in 2010, according to the report. Alumni giving fell by 0.4 percent during 2010.

The 2010 CAE report said that while “the findings are more sanguine than those of last year,” a full recovery is yet to materialize.