Can colleges meet students’ preference for digital communication?

When West Chester University in Pennsylvania deployed a 22-screen digital signage network, one of its major reasons for doing so was to increase campus safety. The screens are installed in 13 different locations across campus and run on software that allows emergency information to override all other content.

Similarly, at East Carolina University, its 100-screen deployment can be taken over quickly in an emergency situation.

The ability to easily manipulate target-specific content on multiple screens is one of the underlying properties found to drive a university’s decision to install a DCN. Also, being able to display content in real time is especially advantageous when communicating emergency information.

Students responded favorably to the idea of using of digital signage on campus. Seventy-one percent of students reported having seen digital signage, and 49 percent felt that the screens were helpful.

We found that emerging digital technologies, principally digital signage, maximizes communication effectiveness with today’s digitally savvy and responsive students.

Steven Keith Platt is the director and research fellow at the Platt Retail Institute.