Can colleges meet students’ preference for digital communication?

Results found that both students and administrators rate these channels as only moderately effective methods of communication.

In spite of this, 43 percent of administrators continue to use radio to communicate both academic and entertainment-related information. Moreover, 57 percent of schools still use television to communicate academic information.

Underwritten, in part, by Black Box Network Services and Onelan, the objective behind this research was to gain insight into the issues surrounding communication delivery on college campuses.

The study addressed two major questions. First, of the methods currently being used by universities to communicate with their students, which are effective? Second, how can emerging digital technologies be deployed to enhance the administrator-student information flow?

To answer these questions, PRI surveyed university students and administrators. Students were asked to answer questions relevant to the effectiveness of various communication channels that are used to deliver academic, emergency, and entertainment information.

School administrators similarly were asked to evaluate whether or not a given channel was effective for communicating the three information types to students.

The study found that some communication channels are not being used efficiently, as their inherent strengths and weaknesses are not being considered.