Company claim: Emergency alerts get to students in 20 seconds

The college supplied keychains for 90 residents assistants (RAs) – a group of dormitory supervisors who can feed information to students without the keychain during an emergency, Kanadanian said.

“We can’t force them to purchase [the keychain],” he said. “But we know RAs are some key folks who should get that message out to students.”

Pottle encourages colleges to use a “layered approach” to notification, using the RavenAlert system only for emergencies.

“You don’t want to diminish its importance and use it on a regular basis,” he said. “It shouldn’t just become another message you view at your leisure.”