“We’ve been able to have two live instructors there who both log in at the same time and are there for the duration of every single class session. One handles primarily the instruction and speaking … and the other can handle things like chat comments, so they can communicate privately with students or publicly with the entire class,” said Denning. “So students who … have a question or are confused from the last lesson’s homework don’t have to interrupt the flow or the stream of the class; they can ask the other instructor in the class … privately and get really personalized attention.”
Denning added that all of the LSAT prep classes are recorded and archived, giving students access for up to six months.
“I think, in a lot of cases, students look at these two options … and they’re simply more comfortable coming home after a long day of work or a long day of classes,” he said. “That’s not to say that we try not to make our brick-and-mortar classes accessible and convenient, we certainly do, but it’s really hard to beat pajamas on your couch when you’re studying for the LSAT.”
Whether it’s convenience, ease of access, or economic benefits (online courses, on average, cost about $400 less than those that take place in a classroom), enrollment numbers are up for virtual LSAT preparation.
“When we first debuted ‘Blueprint: The Movie,’ a minority of our students enrolled in the online course option. The amount of sales has substantially increased since then,” Teti said.
Denning agreed that the online option’s popularity is definitely on the rise.
“Every single year, every single test administration we’ve seen growth [in online enrollment], … 40 to 50 percent at times,” he said.
Teti said he doesn’t see the LSAT prep business stopping with video.
“iPad and iPhone applications, as well as other nifty items, are definitely in the company’s future,” he said.