Klout’s list is the second recent measure of colleges’ impact on the web. In December, the Global Language Monitor released a ranking of schools with the best online brands, with the University of Wisconsin-Madison leading the way.
The University of Chicago ranked second in the Global Language Monitor ranking, and former No. 1-ranked Harvard fell to No. 3. Using the Carnegie Foundation for the Advancement of Teaching’s classifications, the ranking includes perceptions of colleges and universities on billions of web pages.
“The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public Ivies’ and technology-centered schools, as well as online alternatives,” said Paul JJ Payack, president of the Global Language Monitor. “The solidly performing ‘little Ivies’ are now fairly well distributed across the country– and are holding their own.”
Higher education’s involvement in Twitter has grown in recent years, but according to a 2009 survey, only three in 10 college faculty members use the microblogging site for educational purposes.
Faculty Focus, a company that distributes electronic newsletters to higher-education professionals, surveyed about 2,000 college and university faculty this summer and found that 69.3 percent of respondents don’t use Twitter in any capacity.
About 50 percent of those surveyed said they didn’t know how to use the website, 63 percent said they didn’t have time to use Twitter, and 62 percent questioned the site’s educational value.
Almost 13 percent surveyed by Faculty Focus said they used to tweet, but did not find the website useful.
“A lot of times, professors want a certain amount of distance between them and their students,” said Jeremy Hyman, a part-time faculty member at the University of Arkansas and co-author of Professors’ Guide to Getting Good Grades, a self-help book for new college students. “[Some faculty] feel uncomfortable with penetrating that social sphere … and many professors would not like the constant contact of a Twitter interchange.”
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