List names Top 10 most influential campuses on Twitter

About half of faculty members say they don't know how to use Twitter.

Stanford University was named the most influential Twitter feed in higher education, according to a ranking of campuses’ Twitter activity that shows which schools best use the microblogging website considered a key component to college outreach.

Klout, a website that tracks the popularity of tweets, released the top-10 rankings Jan. 17, unveiling scores for each college or university based on how often a Twitter message is re-tweeted, number of followers, and how a school’s tweets are used by influential people in higher education.

Stanford finished with a top score of 70, followed by three schools that scored 64 in Klout’s ranking: Harvard University, Syracuse University, and the University of Wisconsin-Madison campus.

Others on Klout’s list were the University of California-Berkeley, Tufts University, Butler University, Temple University, the University of Minnesota, the University of Texas at Austin, Indiana University-Bloomington, and Marquette University.

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Klout’s Top-10 lists reach beyond higher education, including the site’s “Top 10 Most Retweeted Twitter Users” (Justin Bieber leads that list) and a ranking of mommy blogger Twitter feeds. The site uses more than 35 indicators to calculate a Twitter user’s presence, and generates scores from 1-100.

Klout’s amplification score indicates the likelihood that a Twitter user’s content will “be acted upon” – retweeted, for example. Stanford’s amplification score is 45, slightly below Harvard’s score of 47. Near the bottom of the top 10, Marquette’s amplification score is 34.

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