The Mac operating system has made gains on Windows since 2003.

Survey: Mac use growing on campus

College students who use iPhones and other Apple products have seen how reliable the company’s technology can be and might be more willing to pay more for a Mac when shopping for a laptop, Stafford said. Mac’s sleek style and popular marketing campaigns, he added, don’t hurt.

“Apple has sort of become a religion for some people,” he said. “Going into an Apple store—it’s definitely an experience.”