“Students just heard about it virally,” he said. “I knew at that point that it was more than just a hobby.”

Revsin said the CampusLIVE social media site will take on a more serious tone than college-centric gossip sites like JuicyCampus, which allowed users to anonymously post expletive-laden screeds and rumor-filled innuendo about classmates before the site was shut down last year.

“People don’t want anonymity, they want verification and they want to know who they’re talking to,” he said. “At the end of the day, I think those models [like JuicyCampus] will crash and burn.”

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