will introduce two new versions of its Kindle eReader on July 29, and one will sell for $139, reports the New York Times—the lowest price yet for the device. By firing another shot in an eReader price war leading up to the year-end holiday shopping season, the e-commerce giant turned consumer electronics manufacturer is signaling it intends to do battle with Apple and its iPad, as well as the other makers of eReaders like Sony and Barnes & Noble. Unlike previous Kindles, the $139 “Kindle Wi-Fi” will connect to the internet using only Wi-Fi instead of a cell-phone network as other Kindles do. Amazon is also introducing a model to replace the Kindle 2, which it will sell for the same price as that model, $189. Both new Kindles are smaller and lighter, with higher contrast screens and crisper text. Amazon hopes that at $10 less than the least expensive reading devices from Barnes & Noble and Sony, the new $139 Kindle has broken the psychological price barrier for even occasional readers. The new Kindles, which will ship Aug. 27, have the same six-inch reading area as earlier Kindles but weigh about 15 percent less and are 21 percent smaller. The Kindles have twice the storage, up to 3,500 books…

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About the Author:

Denny Carter

Dennis has covered higher education technology since April 2008, having interviewed some of the most recognized IT pros in U.S. colleges and universities. He is always updating eCampus News with the latest in pressing ed-tech issues, such as the growing i

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