The study also found that more than half of college students surveyed on 19 campuses said they “were unsure about purchasing digital textbooks or would not consider buying them even if they were available.”
Laura Cozart, a research manager for NACS, said the overwhelming preference for traditional textbooks was “not surprising,” because “every new innovation takes time before the mainstream population embraces it.”
NACS member stores offering digital educational content that can be accessed on eReader devices reported that eBooks make up 2 to 3 percent of their sales. Cozart said that figure could jump to 15 percent by 2012, as eBook manufacturers make their content more interactive and faculty become accustomed to electronic texts.
However, students’ reluctance to embrace digital books doesn’t mean they’re not reading other content on their web-ready mobile devices. Forty-one percent of students said they “regularly” access reading materials from the BlackBerries, iPhones, and similar devices, according to the NACS survey.
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