Colleges click the ‘like’ button on social media classes

Small campuses and research universities alike have incorporated social media curriculum into certificate programs in recent years, including Madison Area Technical College in Madison, Wis., the College of Saint Elizabeth in Morristown, N.J., and the University of California Irvine.

Saint Elizabeth’s Certificate in Social Media Management requires graduate-level students to pass five courses and earn 15 credits. The program’s courses include “Managing Information for Effective Decision Making,” “Ethical Issues in Management Leadership,” and “Social Media and Web 2.0 Management for Businesses and Organizations,” according to the college’s business school web site.

Madison Area Technical College’s social media certification web site says marketing professionals will become “social media guru[s]” by the time they finish classes in graphic design, customer service, journalism, visual communications, media design, and web design and development.

UC Irvine tailors its social media curriculum specifically for professionals in marketing, human resources, web intelligence, web design and development, business intelligence, investor relations, and fundraising, according to the program’s site. Students who complete nine credits will receive a “Social Media/Web 2.0 Specialized Studies Award,” the site says.


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