Social media: Colleges’ newest battlefield for students, alumni donations


[caption id="attachment_30325" align="alignleft" width="150" caption="Seventy percent of higher-ed officials say colleges should engage students using social media."]Seventy percent of higher-ed officials say colleges should engage students using social media.[/caption]

Colleges’ unending campaign to attract more students and alumni donations has higher-education officials looking to two technologies that consume a growing chunk of people’s free time: social media and video games.

University admissions officers are
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