“Blogging is actually a quite involved form of self-expression. It takes a lot of time and effort,” says Eszter Hargittai, an associate professor of communications studies at Northwestern University.
She and other tech experts also suspect that fewer young people have an interest in sharing their every thought with the whole world.
“Five years ago, blogging was a club,” says Sifry of Technorati. “There was this wonderful, delicious feeling of being able to talk privately or semi-privately with people who shared your interests. And there were few consequences of being able to share with your friends on a blog.”
He added: “I think we’re seeing a deeper awareness of the perception of privacy and how that can affect your life if it’s violated.”