Social media accounts are becoming as common as work e-mail for admission counselors at Evangel University. They now have work accounts on Facebook where they converse with future students. “(The students) don’t return a phone call but respond to a Facebook message,” said Jeff Burnett, director of admissions at Evangel. As students and society change the way they communicate, universities and colleges in Springfield are building a presence on sites like Facebook or Twitter, where they believe their constituents are hanging out. “People are communicating in so many ways that you try to do the best you can with all of them,” said Joel Doepker, spokesman for the Ozarks Technical Community College. “We want to hit them all.”

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.

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