Have you Zeen what H.P. is up to?


Over the last few months, Hewlett-Packard has quietly been applying for some glitzy-sounding trademarks–the glitziest of which cover mobile computing devices and wireless lifestyles, the New York Times reports.  According to the United States Patent and Trademark Office, H.P. has applied for a trademark on the Zeen moniker and described it as covering a “portable handheld device for receiving and displaying text and images and sound; computer software for use in transmitting and displaying text, images and sound; computer peripherals; computer hardware.” In addition, the company has signed up for the Airlife slogan and described that as covering “handheld computers; personal digital assistants; mobile telephones; computers; computer hardware; computer software; computer peripherals.”

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Over the last few months, Hewlett-Packard has quietly been applying for some glitzy-sounding trademarks–the glitziest of which cover mobile computing devices and wireless lifestyles, the New York Times reports.  According to the United States Patent and Trademark Office, H.P. has applied for a trademark on the Zeen moniker and described it as covering a “portable handheld device for receiving and displaying text and images and sound; computer software for use in transmitting and displaying text, images and sound; computer peripherals; computer hardware.” In addition, the company has signed up for the Airlife slogan and described that as covering “handheld computers; personal digital assistants; mobile telephones; computers; computer hardware; computer software; computer peripherals.”

Click here for the full story