News web site pins its hopes on tweens

Veteran newspaper-design consultant Alan Jacobson has created a new web site,, to bring news to pre-adolescents, providing teachers with a new classroom tool and helping advertisers reach a market worth billions of dollars, reports the Los Angeles Times. In the few months since he has been pitching the web site in earnest, Jacobson has gained a foothold and seen his traffic grow several-fold. He's using educators as his marketing

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