Kati Elliott   
Brooke MacDonald
KEH Communications    
410-975-9638  
kati@kehcomm.com
brooke@kehcomm.com

San Francisco, CA –– November 18, 2009 – Less than two weeks after signing up to use School Loop’s free website system, School Loop Standard, Lakeland already had its brand new district website up and running. 

“We wanted websites that were easy for staff to create and update without having to take up precious professional learning time to learn HTML coding. We also knew that the improved sites would allow for better interaction between teachers, parents and students,” said Chad Parson, Technology Support Manager for Lakeland School District.

The user-friendly nature of School Loop’s content management system meant that Lakeland was able to avoid long delays and to make their site available to the public quickly. The software uses drag-and-drop functionality for placement and organization of page elements such as tables, directories, news, blogs, images, and more. The software also utilizes “what you see is what you get” (WYSIWYG) technology to allow any user to create web content, even if they don’t have formal web design training. A variety of professionally-designed page templates allows districts like Lakeland to quickly create a consistent look and feel across all schools in the district.

School Loop also lightens the load on school IT departments by providing unlimited bandwidth and storage, high-speed networking and full automatic backup all at no cost. Unlike other free services of its kind, School Loop does not inundate its users with ads—in fact, the system is totally free of any advertisements.

“Schools have struggled to maintain professional websites because learning HTML programming can be extremely time consuming and hiring outside vendors to maintain sites for the district is expensive.  With School Loop Standard, we take all of the logistical issues away and provide a great platform that makes it easier for districts to build their web presence,” said Mark Gross, founder and CEO of School Loop and a former social studies teacher.

Under the new system, Lakeland’s district office and schools can assign publishing rights to as many individuals as needed to avoid “information bottlenecks,” situations wherein the webmaster has more content to post than time to post it.  Educators can even provide publishing rights to students, allowing them to gain experience in the 21st century skill of managing web content while simultaneously lightening the workload of school staff.
 
Lakeland School District’s new web address is http://web.lakeland272.org/.

A full list of School Loop products is available at: http://www.schoolloop.com/what/website-features.aspx.

About Lakeland School District
Lakeland School District was formed by consolidating thirteen smaller school districts in 1949. 4,491 students are enrolled district-wide, with 2,276 students in the elementary schools and 2,215 secondary students. Lakeland School District employs a total of 452 regular employees, 287 certificated staff and 165 support staff. The mission of Lakeland Joint School District is to provide a quality education, empowering all students to achieve success. Visit the district site at www.lakeland272.org

About School Loop
Founded by a teacher in 2004, School Loop powers websites that deliver information across all divides. School Loop Plus offers next-generation tools for collaboration and communication among school administrators, teachers, parents and students.  School Loop Standard allows schools to create custom, professional public websites that publish school news, events and course information. School Loop helps everyone stay in the loop so students get the chance they deserve. For additional information, visit School Loop on the web at www.schoolloop.com.

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