SMARTHINKING Names New Chief Financial Officer

WASHINGTON, D.C. – SMARTHINKING, Inc. (, the market leader in products and services to bolster student performance, persistence and retention, has announced that Joel Reiser has been named the firm’s new chief financial officer.  With an extensive background in financial management and strategic finance, Reiser will be responsible for all aspects of finance and administration for SMARTHINKING which will assist the firm in its continuous growth and worldwide expansion.

Independent research proves that SMARTHINKING’s proprietary online tutoring service increases student achievement and helps improve student retention. More than 1,000 universities, colleges and schools turn to SMARTHINKING for on-demand, online tutoring. For more information, visit
“I have worked with Joel in the past and am very excited to have him join us as CFO,” said Kathy Clark, CEO of SMARTHINKING. “I am confident that with Joel on our leadership team, we will experience continued growth as we expand our products and services into new market segments.”
– Reiser received a bachelor’s degree in business administration from Georgetown University and a master’s degree in business administration from Duke University in Durham, N.C.
– Reiser is a CPA with 19 years of audit and financial management experience. He began his career at PricewaterhouseCoopers where he worked for nine years in their audit practice. He later served as the controller for Landmark Systems, then as vice president of Softek Storage Solutions, and most recently as corporate controller of APCO Worldwide, an international consulting firm.
– During the last year, 102 educational institutions representing 30 states and three international locations, including New South Wales, Western Australia and the first ever in Canada, joined with SMARTHINKING to provide their students with 24/7 online tutoring and academic support. 
– Independent research has determined that SMARTHINKING’s online tutoring services increase student achievement and assists in improving student retention. 
-More than 1,000 universities, colleges and schools turn to SMARTHINKING for on-demand, online tutoring.
SMARTHINKING is the market leader in providing online tutoring and academic support to students. Its services were honored with the Software & Information Industry Association (SIIA) CODiE award for Best Instruction Solution for Students at Home. Schools, colleges, universities, libraries, government agencies, textbook publishers and other education providers partner with SMARTHINKING to increase student achievement and enhance learning. SMARTHINKING connects students to e-structor®-certified tutors for assistance in math, writing, science and business, up to 24/7, on any Internet connected computer. SMARTHINKING’s corporate office is located in Washington, D.C. For more information, visit
Kate Catlin
MMI Public Relations
(919) 233-6600