Google editions embraces universal e-book format

Google will launch an e-book store called Google Editions with a "don’t be evil" twist. Unlike Google’s biggest competitors Amazon and Barnes & Noble that rely heavily on restrictive DRM, Google will not be device-specific — allowing for e-books purchased through Google Editions to be read on a far greater number of e-book readers that will flood the market in 2010, reports PC World. Google’s e-books will be accessible through any Web-enabled computer, e-reader, or mobile phone instead of a dedicated device. This will allow content to be unchained from expensive devices such as Amazon’s Kindle e-book reader. However, as democratizing as this sounds, it’s still unclear how many people are ready to curl up with a Google Editions title on their laptop or smartphone, instead of the traditional paper format?

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